OutRACE is an industry leading creatively strategic production agency. From innovative designs to complex websites, OutRACE is about digitally integrating your business to foster a unique customer experience throughout your choice of platforms.
How we kickoff
Kickstarting the process
Discovery & research
The OutRACE Kickoff Meeting is the first team huddle with our project team and yours. We jumpstart the purpose of the project, discuss goals and deliverables, team member roles, the overall project plan, and anchor the project with a communications plan, timeframe, budget and your key success factors. Our team will assist in setting a comprehensive voice and vision, and offer a top line review of the current website and all it’s components including user status (*new/reactivated/churned), together with a comparative and competitive site analysis.
Site architecture & wireframe
For those looking to build a web site of any size or shape, Wireframing is the foundation on which to begin building it. Following Phase 1 Discovery & Research stage, OutRACE will propose the Information Architecture (IA) for your website, represented by a site map (or flow chart) defining the site’s taxonomy and naming. Just as you wouldn’t build a house without a blueprint, or live in it without decoration, Phase 2 Design Development helps make the design process and site features more calculated and crystal clear. Pushing usability to the forefront through the following measures;
Once the project creative brief has been approaved, OutRACE design’s creative directions in the form of Style Tiles. Style Tiles are a design deliverable consisting of fonts, colours and interface elements that communicate the essence of a brand (visually) for the web. Phase 3 essentially focuses on a set of guidelines, techniques and approaches that allow you to focus on what is really important in the design as a whole;
OutRACE will always perform in a quality driven approach to your project. The Developmental Stage implements all of the individual graphic elements, Content Management System’s (CMS), interactive contact forms, and/or ecommerce shopping carts into your functional site. In addition to fine-tuning the back-end of your site, front-end web development also occurs during this process i.e. writing valid HTML / CSS code, maximizing functionality, as well as increasing opportunity to engage as large an audience as possible. Testing the complete functionality of forms or other scripts is crucial as well as other final details including plug-in installation (for WordPress or other CMS driven web sites) and SEO (Search Engine Optimization)